Kristin Crawford

Director, Research & Insights

Kristin joined Charlton Insights in 2007 as a post-graduate intern. She now manages Charlton’s syndicated division, which includes studies focused on NHL & NHL team sponsorship and Olympic sponsorship, among other topics. She is also very experienced with ad hoc research, having conducted projects across a wide range of topics including: event sponsorship & satisfaction, sports participation, media consumption, home electronics, automotive, beverage, and finance.

Kristin’s responsibilities include all facets of project design, management, analysis and reporting. In particular, she is recognized for her ability to communicate complex statistical analyses in a simple, effective and engaging manner. Based on her work with the Cable & Telecommunications Association for Marketing (CTAM Canada), she co-wrote a chapter regarding Baby Boomers’ consumption of video content in Diverse Perspectives on Aging in a Changing World.

Kristin completed her Bachelor of Science in Psychology at Trent University with a thesis on perceived social support as a mediator between emotional attachment style and depression. This crystalized her love of statistics and research. Upon graduation she continued to the Research Analyst Program at Georgian College, where she was honoured to receive the Millward Brown Leadership Award.

Outside of work, Kristin spends her spring & summer training for endurance obstacle course events and her autumn & winter singing with the Toronto Mendelssohn Choir. She splits the rest of her free time between following the latest tech, TV & movie news online, reading, gaming with friends and eagerly anticipating the next Marvel blockbuster.