Customized Approach to Meet Client Needs

Charlton customizes the methodology for each client based on their project needs, objectives and budget. This results in the most strategically relevant and actionable insights possible.

Quantitative Methodologies

Interactive Mobile Surveys
On-Site Intercepts
Online Surveys
Product Testing Clinics
Social Media Monitoring
Telephone Surveys

Qualitative Methodologies

Ideation Groups
In-Depth Executive Interviews
In-Home Ethnographies
Online Bulletin Boards
Traditional Focus Groups

Custom Services

Below are some of the types of custom services we provide to our clients

  • Advertising testing, evaluation & tracking
  • Big data analytics
  • Brand health tracking
  • Brand positioning development & testing
  • Broadcast content testing & development
  • Concept testing
  • Corporate sponsorship impact tracking
  • Customer satisfaction tracking
  • Emotional connection identification
  • Event evaluation & activation diagnostics
  • Market feasibility assessment
  • Market segmentation
  • Property partnership sales support
  • Social media monitoring
  • Sponsorship platform development & fit assessment
  • Sponsorship portfolio assessment and development
  • Ticket package value & price testing
  • Product/service usage & attitudinal assessment