SYNDICATED PRODUCTS TO PROVIDE BEST VALUE

Charlton offers a number of industry leading syndicated products. These syndicated products provide a broad range of insights about key properties. As well these results can be customized to address specific needs of individual sponsors. This approach offers both properties and brand sponsors excellent insights and value.

NHL & NHL Team Sponsorship
Olympic Sponsorship
Toronto Blue Jays & MLB Sponsorship
Toronto Raptors & NBA Sponsorship

Focus on NHL & NHL Team Sponsorship

Maple-Leafs-Fans-resizeCharlton Insights has tracked NHL league and team sponsorship in Canada since the 2005/06 season, including during the 2012 Lockout and 2016 World Cup of Hockey. Subscribers gain access to more than ten seasons of tracking around NHL brand health (interest, impressions, and perceptions); engagement (broadcast, digital, wagering, fantasy, and participation); and recall of league sponsors, team sponsors, broadcast features, and other sponsorship activations. Charlton also evaluates the impact of league and/or team sponsorship on key brand metrics (e.g. impressions, purchase consideration, likelihood to recommend) in order to determine the success of a subscriber’s NHL investment.

Surveying is conducted online throughout each NHL season among Canadian Sport Fans aged 12-70. Over-sampling is done in all Canadian NHL team markets to allow for individual team sponsorship analysis.

Subscription fees include brand category questions; up to two competitive brands for sponsorship differentiation analysis; and two custom questions. A mid-season snapshot of results is delivered in January of each season. Full season results are delivered in July, followed by a presentation of key insights.

NHL/Hockey Campaign Evaluation

As an add-on to its Focus on NHL & NHL Team Sponsorship Syndicated Study, Charlton Insights includes an evaluation of the hockey-themed advertising that airs during NHL broadcasts in Canada. Subscribers are able to measure the success of their NHL-related advertisement(s) in terms of awareness, impressions, message recall and emotional resonance. Charlton also produces comparative maps of all hockey-related ads in order to determine the leaders in achieving positive impact on brand impressions and purchase consideration.

Surveying is conducted in March and June among Canadian Sport Fans aged 12-70, to allow for regular vs. playoffs season comparisons.

Subscription fees include brand category questions and two ads. Regular season results are delivered in April of each season. Full season results are delivered in July, followed by a presentation of key insights.

Focus on Olympic Sponsorship

Olympic FansCharlton Insights has tracked Olympic sponsorship since the 2004 Athens Summer Games, including both Summer and Winter Games. Subscribers gain access to tracking Olympic brand health in Canada (interest, impressions, and perceptions); engagement (broadcast, digital, social media); and recall of Olympic sponsors, broadcast advertisers, and other sponsorship activations. Charlton also evaluates the impact of Olympic sponsorship on key brand metrics (e.g. impressions, perceptions, and purchase consideration) in order to determine the success of a subscriber’s Olympic investment.

Surveying is conducted online among Canadians aged 12+. Two waves are conducted each Olympic year (three months pre-Games and immediately post-Games) in order to assess the success of subscribers’ sponsorship activation.

Subscription fees include brand category questions; up to two competitive brands for sponsorship differentiation analysis; and two custom questions. Full season results are delivered six weeks post-Games, followed by a presentation of key insights.

Olympic Campaign Evaluation

As an add-on to its Focus on Olympic Sponsorship Syndicated Study, Charlton Insights includes an evaluation of the Olympic-themed advertising during Olympic broadcasts in Canada. Subscribers are able to measure the success of their Olympic-related advertisement(s) in terms of awareness, impressions, message recall, and emotional resonance. Charlton also produces comparative maps of Olympic-themed ads (including those of both sponsors and non-sponsors) in order to determine the leaders in achieving positive impact on brand impressions and purchase consideration.

Surveying is conducted immediately post-Games among Canadians aged 12+. Respondents are shown each ad in order to be sure they are reacting to the actual product, rather than their memory of what they saw during the Games.

Subscription fees include brand category questions and two ads. Results are delivered six weeks post-Games, followed by a presentation of key insights.

Focus on Toronto Blue Jays & MLB Sponsorship

Blue Jays FansBeginning in 2015, Charlton Insights tracks Toronto Blue Jays and MLB sponsorship in Canada, both in Toronto and across the rest of the country. Subscribers gain access to Toronto Blue Jays and MLB brand health (fan avidity and impressions benchmarked to other professional sports); emotional connection (in order to design activations that resonate most strongly); engagement (broadcast, digital, wagering, fantasy, and participation); and recall of Toronto Blue Jays sponsors, MLB sponsors, broadcast advertisers, and other sponsorship activations. Charlton also evaluates the impact of Toronto Blue Jays and/or MLB sponsorship on key brand metrics (e.g. impressions, purchase consideration, likelihood to recommend) in order to determine the success of a subscriber’s investment.

Surveying is conducted online among Canadian Sport Fans aged 12-70. Two waves are conducted (October and November) in order to compare during- and post-season results. Over-sampling is done within Toronto to allow for home team market analysis.

Subscription fees include brand category questions; up to two competitive brands for sponsorship differentiation analysis; and two custom questions. Full season results are delivered early December, followed by a presentation of key insights.

Focus on Toronto Raptors & NBA Sponsorship


Toronto Raptors and NBA SponsorshipBeginning in 2015, Charlton Insights tracks Toronto Raptors and NBA sponsorship in Canada, both in Toronto and across the rest of the country. Subscribers gain access to Toronto Raptors and NBA brand health (fan avidity and impressions benchmarked to other professional sports); emotional connection (in order to design activations that resonate most strongly); engagement (broadcast, digital, wagering, fantasy, and participation); and recall of Toronto Raptors sponsors, NBA sponsors, broadcast advertisers, and other sponsorship activations. Charlton also evaluates the impact of Toronto Raptors and/or NBA sponsorship on key brand metrics (e.g. impressions, purchase consideration, likelihood to recommend) in order to determine the success of a subscriber’s investment.

Surveying is conducted online throughout each NBA season among Canadian Sport Fans aged 12-70. Over-sampling is done within Toronto to allow for home team market analysis.

Subscription fees include brand category questions; up to two competitive brands for sponsorship differentiation analysis; and two custom questions. A mid-season snapshot of results is delivered in January of each season. Full season results are delivered in July, followed by a presentation of key insights.