Senior Vice President
Edwina is a seasoned researcher and strategy consultant with over 10 years of experience. Her research capabilities cover both qualitative and quantitative techniques. She is recognized for her pro-active solutions based approach to client management and has done work across a wide variety of sectors including: sports & entertainment, media & media properties, home electronics, telecommunications, automotive, beverages, finance, packaged goods and petroleum.
Edwina’s responsibilities include all facets of project design, management, analysis, and reporting. In addition to being involved in the development and management of several syndicated studies, she has conducted research in North America and internationally in a variety of areas including:
- Market opportunity assessments
- Evaluation of media and sports properties
- Defining and quantifying the impact of sponsorship and activation programs
- Experiential marketing; sponsor activation development and testing
As well, Edwina has extensive experience working on the assessment of events, event marketing and sports properties and has conducted major studies for property clients including: football, hockey, basketball, baseball, soccer, tennis, golf and figure skating.
Edwina has a Bachelor of Business Administration from Schulich School of Business at York University, with a specialization in marketing. While at York, she was also a member of the varsity badminton team, winning an OUA gold medal. Outside of work, Edwina is an avid sports fan and a competitive athlete. When she is not watching sports, she can be found at the gym, on a golf course or on the badminton court.